Strategic Alignment

Oahe Data +
Tamaya Ventures

Data infrastructure that makes development decisions defensible, fundable, and executable — for one of the most strategically positioned intersections in the American Southwest.

April 2026
The Opportunity

Tamaya Ventures, the Section 17 economic development corporation of the Pueblo of Santa Ana, is building an economic ecosystem at the US-550 / NM-528 intersection — 18 miles north of Albuquerque. CEO Geoffrey Blackwell has identified seven development priorities, from a $251 million IHS health campus to retail, hospitality, and industrial ventures, that will transform this corridor into a regional economic center.

Oahe Data provides the analytical foundation that makes these development decisions defensible, fundable, and executable. Not as vendor and client, but as strategic partners with complementary capabilities serving the same outcome: data-informed economic sovereignty for the Pueblo of Santa Ana.

What Each Organization Brings
Data Source Key
Bundle Oahe Data ACS-AHRQ-CDC AIAN AI Bundle
Primary Citable government source
Partner Tamaya operational data
News Conf. Official government event
Tamaya Ventures

Land, Authority & Track Record

  • Sovereign territory at the 550/528 intersection; 35-acre site-ready parcel (29 developable acres) Primary
  • Federally chartered Section 17 corporation with selective sovereign immunity waiver and federal tax exemption
  • Tesla SSD Center (first on tribal land in the US), Warrior Fuel, IHS campus in planning
  • Working relationships with IHS, HHS, NMDOT, NM EDD, and federal elected officials
  • Sovereign government with the standing to make development decisions for its people
Oahe Data

Data, Depth & Cultural Alignment

  • 1,238 indicators across 1,215 geographic units, harmonized to AIAN homeland boundaries
  • 12 years of longitudinal data (2011–2023) revealing direction, not just position
  • Tribal-specific geography — data weighted to tribal boundaries, not just counties or ZIPs
  • Evidence that moves both site-selection teams and federal funding committees
  • Majority Native-owned. Built for Indian Country, not adapted from something else
Development Priorities

How the Data Serves Each Priority

Tier 1 — Top Priority
Priority 01
IHS Health Center ($251M)
Evidence that justifies the scope, location, and continued federal investment in a facility on the IHS Construction Priority List since 1993.
14.9% diabetes prevalence — 35% above the national average Bundle
24.2% report fair or poor general health Bundle
21.7% depression; 38.2% sleep deprivation Bundle
21.3% food insecurity, directly linked to diabetes/obesity burden Bundle
Census tract 35043940700 is USDA-designated LILA — a federally recognized food desert Primary
$22M HHS planning allocation committed; target groundbreaking 2027; 235,000 SF; 500+ projected employees News Conf.
Oahe supports: Ongoing health indicator monitoring, baseline data for measuring facility impact, evidence packages for HHS funding and congressional advocacy. The data quantifies the cost of not building it.
Priority 02
Large Grocery Store
A market demand case that attracts a grocery operator to the 550/528 corridor.
SNAP participation at 21.4% against poverty rate of only 6.7% — more than 3x the poverty rate Bundle
Food insecurity at 21.3% of residents Bundle
4 of 5 tribal/rural census tracts are USDA-designated food deserts; none of the 22 non-tribal tracts carry this designation Primary
Over 72,000 vehicles per day converge at the 550/528 intersection Primary
Oahe supports: Consumer demand analysis, food access mapping, demographic profiles for grocery site selection. The SNAP-poverty divergence reframes the opportunity from "low-income area" to "underserved market with demonstrated demand."
Priority 03
Truck Stop / Travel Center
Traffic and freight data demonstrating a viable travel center on a major corridor.
US-550 carries 41,216 AADT east of NM-528 Primary
At the NM-528 CFI, NMDOT reports 91,808 AADT (includes interchange movements) Primary
Primary route from Albuquerque northwest to Farmington and San Juan Basin
First major service node on US-550 after leaving the ABQ metro
Oahe supports: NMDOT AADT combined with FHWA Freight Analysis Framework builds the corridor profile that a Love's or Pilot/Flying J site selection team needs. Ground-lease conversation backed by primary transportation data.
Priority 04
Big Box Store
Demographic and retail spending data showing an underserved, growing consumer market.
Rio Rancho: 110,660 population, up 113.8% since 2000 — 3rd largest city in New Mexico Primary
Sandoval County: 155,936, up 18.5% since 2010 Primary
Median household income at $63,319 — near NM state parity Bundle
Oahe supports: Census tract-level ACS demographics, income distribution, and population trends. The corridor is growing into a market big-box retailers need — Tamaya is positioned to capture that demand on its own terms.
Tier 2 — Supporting Priorities
Priority 05
Sports Tourism Village & Hotel
Capture the economic value the soccer complex already generates — value that currently leaves tribal land.
The tournament complex drives 45,000–120,000 person-visits annually with near-zero adjacent commercial capture Partner
IHS facility will bring 500+ employees, generating multi-year construction workforce demand News Conf.
Existing lodging supply is resort-priced (Hyatt Regency Tamaya), casino-captive (Santa Ana Star), or economy (Super 8). Tournament overflow pushes to ABQ hotels 15–20 mi south Primary
The Concept — 15–25 Acres, NW Parcel
  • Sports-themed restaurant/bar as the post-game gathering anchor
  • 3–4 fast-casual QSR outlets, sports apparel & gear retail
  • Sports medicine / physical therapy clinic
  • 100–150 room select-service hotel (Marriott Fairfield, Hilton Hampton, or IHG flag)
  • NMYSA partnership — position as the official home of NM Youth Soccer
  • Naming rights and presenting sponsorship: est. $50K–$250K/year Partner
Revenue: ground leases + hotel. Est. $500K–$1.5M/year stabilized, 80–200 direct jobs. Low-to-medium risk — demand is already proven.
Oahe supports: ACS housing and income profiles combined with Tamaya's tournament traffic data creates the lodging and retail demand model that no developer has seen yet. A place where the partnership produces something neither organization has alone.
Priority 06
Luxury Apartments
Housing demand data showing a higher-income residential market forming in the corridor.
Sustained income growth across 12-year trend (median household income trending upward since 2011) Bundle
Rio Rancho grew 113.8% since 2000, expanding northward toward Santa Ana lands Primary
Hospitality employment grew from 14% to 25% of all workers Bundle
Gini coefficient of 0.45 confirms meaningful income stratification Bundle
Oahe supports: Housing tenure, rent-to-income ratios, commute patterns, and multifamily market context from ACS tract-level data.
Priority 07
Light Industrial / Manufacturing
Workforce and industry data for industrial development on the site-ready 35-acre parcel.
47.5% of working-age adults outside the labor force — a massive reserve of potential workers Bundle
Construction employment collapsed from 13% to 3% between 2011 and 2023 Bundle
35-acre site has NM Site Readiness designation with pre-development funding eligibility Primary
Oahe supports: Workforce availability, sector composition, skills gap assessment. The 47.5% labor non-participation headline tells industrial recruiters there are workers here — they just need the right opportunity.
Opportunity 08
Sports & Outdoor Outlet District
A retail concept that captures tournament family spending without competing against e-commerce.
ABQ MSA at ~978,000 people yet NM has only one outlet center (Fashion Outlets of Santa Fe, 60 miles away) Primary
Club soccer families are middle-to-upper-middle income, already in a gear mindset, spending 4–8 hrs on-site Partner
Tribal property tax exemption enables below-market ground leases that still net superior revenue — the same advantage that made the Tesla deal work Partner
The Concept — 12–22 Acres, Open-Air
  • 12–20 standalone brand outlet stores: Nike Factory Store, Under Armour, The North Face, Columbia, REI Outlet, Adidas, Patagonia, Yeti
  • Phased: open with 6–8 anchors, expand to 18–22 as demand proves out
  • Nike N7 program precedent: $13.4M in grants to 300+ organizations serving Native youth; Nike already operates a Factory Store on Tulalip tribal trust land
  • Operator path: approach Simon Property Group (Premium Outlets) and Tanger Outlets with the tribal tax advantage
Revenue: ground leases to national brands. Est. $500K–$1.2M/year stabilized, 150–300 direct jobs. Each component extends dwell time and increases total per-visit spending.
Oahe supports: Consumer demographics, income distribution, and spending patterns for the trade area and tournament visitor population. The data package a Simon or Tanger site-selection team needs to see that the customer base exists, is growing, and already comes to the location.
The Deeper Pattern

A community that has made genuine economic progress — median income near state parity, unemployment below state average, poverty declining — while structural barriers persist underneath. These aren't separate problems. They're a system. Food insecurity drives diabetes. Low educational attainment limits labor force participation. High non-participation suppresses income growth. Blackwell's priorities aren't just business opportunities — they're interventions in this system.

14.9% Diabetes
21.3% Food Insecurity
47.5% Out of Labor Force
72K+ Vehicles/Day at 550/528
4 of 5 Tribal Tracts Are Food Deserts
What a Partnership Looks Like

Three phases, one trajectory.

Phase 1
Foundation (Now)
Share the existing Santa Ana Pueblo analysis as a demonstration of capability and baseline for decision-making. Identify Tamaya's highest-priority data needs for active projects. Establish the working relationship and communication cadence.
Phase 2
Active Support
Produce priority-specific data packages for active development efforts — site selection briefs, grant application evidence, commercial partner recruitment materials. Expand data infrastructure to cover freight, retail, and lodging domains. Refresh as new ACS vintages and CDC PLACES updates become available.
Phase 3
Ongoing Partnership
Oahe Data becomes Tamaya Ventures' standing data partner — the organization they call when a developer asks "what's the market?" or a funder asks "what's the need?" Measure impact of completed projects against baseline data, creating a track record that strengthens the case for each subsequent development.
Why This Works

Tamaya Ventures doesn't need a data vendor. They need a partner who understands that tribal economic development isn't just about market opportunity — it's about community outcomes. A partner who can produce the kind of evidence that moves both a Pilot/Flying J site selection team and an HHS funding committee.

Oahe Data doesn't need a client. They need partners who are doing the work that the data was built to serve — organizations with the authority, the land, and the ambition to turn data into decisions that change communities.

This is that alignment.

Sources & Citations
Bundle Oahe Data ACS-AHRQ-CDC AIAN AI Bundle

All health, income, poverty, employment, education, and industry figures. 1,238 indicators, 12-year longitudinal (2011–2023). Row-level fidelity to ACS 5-Year Estimates, AHRQ SDOH Database, and CDC PLACES Program.

Primary Citable Government Sources
Source Citation
NMDOT AADT NMDOT HPMS 2025 Submittal of 2024 Data, TrafficSectionIDs 32220, 32222, 28629
Census Population U.S. Census Bureau Population Estimates Program, Vintage 2023
USDA Food Access USDA ERS Food Access Research Atlas, 2019 Data
GAO IHS Backlog GAO-24-105723, "Indian Health Service: Many Federal Facilities Are in Fair or Poor Condition," Nov 8 2023
NM Site Readiness NM EDD, "State announces first five locations designated through New Mexico's Site Readiness Program," Feb 16 2026
News Conf. Government Event

IHS health campus figures ($251M, 235K SF, $22M HHS allocation, 500+ employees, 2027 target) announced at March 13, 2026 news conference at Santa Ana Pueblo. HHS Senior Advisor Mark Cruz, Rep. Melanie Stansbury, and Gov. Myron Armijo present. Corroborated by AP and Santa Fe New Mexican.

Partner Tamaya Ventures Operational Data

Soccer complex visitor figures from marketing materials. Sports Tourism Village and Outlet District concepts, revenue models, and job projections are analytical estimates based on comparable developments. To be confirmed with Tamaya Ventures.

Let's build
this together.

oahe.ai

Jeff Lumpkin Co-Founder [email protected]
Guthrie Ducheneaux Co-Founder [email protected]